Clear, Concise and Inspired Writing
for Print and Web

Copywriting Portfolio

Mystic Market

Website
Mystic Markets' two appealing, eclectic stores needed a website that reflects the scrumptious nature of everything they do! This complete, custom makeover fits the bill.

It was a great pleasure working with Michele on the Mystic Market website. She is a true professional and a talented copywriter. She was easy to work with and made the whole experience flow seamlessly. Michele took the time necessary to learn about the company and its employees, so she could best describe its personality and vision. I would strongly recommend Michele Delima for any of your copywriting needs.

Charles A. Spathakis
President, Owner
Coastal Gourmet, Inc.
Aspen Restaurant Group

Cornerstone Playhouse
Cornerstone Press Release

Press Release
This press release for Cornerstone Production resulted in a full page feature article in the August 13, 2009 Stonington (CT) Times.

cornerstine rom getaway thumb

Landing Page
Cornerstone's Perfect Romantic Getaway sparkles after a rewrite, making the story line sizzle and reasons to purchase compelling.

Cornerstone Flyer

Jumbo Postcard
This lively, two-sided jumbo postcard for Cornerstone's lighthearted musical theater production, Seaside Rendezvous, complimented a 3-minute trailer played before each movie scheduled at the Olde Mystick Village Art Cinema during Seaside's summertime run.

Michele is organized, imaginative and focused. She is a team player as well as an independent thinker. Her ability to run with a project has freed up my time and has allowed me to focus on other facets of my company. Once you begin an undertaking with Michele you quickly find her to be a refreshing, valuable and indispensable asset to your organization. (Click here for Hunter Charnow's full testimonial.)

Hunter Charnow
President, Owner
Cornerstone Productions

Cozy Pond Campground
Cozy Pond

Tri-fold Brochure
Cozy Pond Camping Resorts' new owners wanted a fun, fresh, focused brochure to capture campers' attention--at tourist destinations and campers' tradeshows throughout the Northeast.

I couldn't be happier with the work done by Michele. Her creative design ideas and in-depth marketing knowledge brought focus and sparkle to our brochure, plus she made the process easy by coordinating the project with an excellent graphic design company, Design Intervention. I am very pleased with the finshed product and look forward to working with Michele in the future!

Matt Augeri
Owner
Cozy Pond Camping Resort

Design Intervention
Design Intervention Home

Home Page
Design Intervention's new home page is clear, direct and packed with benefits clients need to know!

Graphic designer Gina Morin's old home page didn't do her sparkling talents justice. See Gina's old home page for a before & after comparison.

Thank you again for my home page! I'm so inspired by how you write engaging words and understand my business and marketing goals. I don't think my old website copy connected well with the customers I wanted to attract. But after we sat down and talked about what’s important to my customers, my background and what I do that’s unique, you translated our conversation into a few brief paragraphs that speak directly to the customers I want. Well done!

Gina Morin
Owner
Design Intervention LLC

Enders Island / St. Edmund's Retreat
Enders Island

Newsletter
Enders Island / St. Edmund's Retreat sends this newsletter to thousands of loyal followers across the country and world, spreading a message of joy and hope.

We can’t thank Michele enough for the work she did on our last newsletter. Her professionalism and time management kept the project on track. Michele’s writing skills brought our feature articles to a new level. Thank you Michele!

Jeff Anderson
Executive Director
St. Edmund’s Retreat

Faux Real Painting
Karen Oakley Website
Karen Oakley's amazing artistic talent needed authentic, enthusiastic expression! What fun to work on her Faux Real Painting website and help make this possible.

Working with Michele was a breeze! Michele quickly grasped the whole package of who I was and what I did. It was a real pleasure to have help promoting my business through the artful words Michele crafted. I also got immediate response to the terrific, informative website I now have, from the people who really count in my business!

Karen Oakley
Owner
Faux Real Decorative Painting

Forte Carbon Products
Forte Carbon Products

Website
To drive action from its multiple target audiences, Forte Carbon ’s website was overhauled to ensure clarity, consistency and user friendliness.

Forte Press Release

Press Release
This press release for Forte's new bow sprit kit
found its way into several print and on-line sailing magazines, including Sailing World’s online magazine, and on-line catalogs such as JSI.com.

Michele wrote virtually all the website content for Forte Carbon. Her written work is clear, consistent and on target, which is imperative for us since our business depends on leads generated through our website. In the two years I have known and worked with Michele, I have found her to be earnest, conscientious and fun to work with!

David C. Eck
General Manager
Forte Carbon Fiber Products

Mystic Aquarium / Sea Research Foundation
Making Waves

Member Magazine
Sea Research Foundation (parent company of Mystic Aquarium) sends its 20-page Making Waves member magazine out three times a year. As editor, I research and compose "front-of-book" stories and provide editorial guidance throughout.

Michele is an observant listener, enabling her to quickly capture the feeling, tone, character and content of what needs to be expressed in written form. Her broad editorial background, from financial to kid-oriented, provides a range of approaches and disciplines to draw from when tackling an editorial assignment. Michele has an engaging personal style and works extremely well with others, an instant fit with our team.

Peter Glankoff
Executive Vice President of Marketing and Public Affairs
Sea Research Foundation

Reagan Homes
Reagan Homes Website
Reagan Homes understands that homeowners' needs, concerns and desires must be met for a successful building experience. Their new website makes these benefits clear.
Reagan Home Recipe Ad

Magazine Ad
The joy of living in Mystic Connecticut is at the heart of this ad. It invites all to build their home in this wonderful setting and enjoy a calm, organized building experience.

Thank goodness for Michele. At the time I asked her to help me with my website, I was too embarrassed to let my clients see it even though it had recently been revamped by another firm. Michele brought in a super talented designer (Design Intervention LLC) and together they created an incredible new website for me. The design is sharp and professional, and the website is easy to navigate and update. Plus, Michele captured what I want my clients to know about working with me and my company--so they truly understand the benefits--in a way that’s completely authentic, helpful and informative. I couldn’t be happier!

David M. Reagan
Managing Partner
Reagan Homes

Recess Rocks

Implementation Guide
Recess Rocks' start-to-finish implementation guide helps teachers, principals and movement instructors bring this dynamic, upbeat schoolchildren's fitness program into any school in the country!

Here's part I and part II.

Michele played a key role in helping to elevate our local children’s in-school fitness program to a national level. With no previous knowledge of the program, Michele enthusiastically jumped right in, worked quickly and efficiently with our staff to gain understanding, and wrote an A-to-Z program implementation guide that schools across the country now use to bring the program to their students. She captured the exact voice we sought! In addition to her writing abilities, Michele was thorough in her work, met all deadlines, shared valuable ideas and was able to incorporate feedback from many individuals to ultimately create a piece that thrills everyone here at Recess Rocks.

Rebecca Giantonio
Media Specialist
Recess Rocks, a program of Community Health Center, Inc.

Skincare and Wellness on the Thames
Skincare & Wellness on the Thames

Tri-fold Brochure
It was time for Skincare and Wellness on the Thames to update its brochure. The menu was refreshed with a new lead in; the new bio does owner Paula Widstrom justice for her remarkable talent and skill; and the new headline goes right to the heart of spa lovers everywhere!

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OHMYGOSH!!!! You are incredible Michele, the hair on my arms stood up as I was reading this, thank you sooooo much!! 

Paula Widstrom
Owner
Skincare & Wellness on the Thames